The website is in Czech. The products are promoted through an advertising-type website that features several dietary supplements aimed at a wide range of issues (for example, the product Diaform+ is described as a breakthrough in living with diabetes; it claims to normalize glucose levels, reduce body weight, and decrease inflammation, among other effects).

To place an order and subsequently purchase the supplements, the consumer has two options. One option is via the “Quick Order” button next to a product, where the consumer only fills in their name and phone number and checks the box to agree to the terms and conditions, then clicks “Order.” The second option requires the consumer to add the product to the shopping cart via the website, which opens a window for filling out a contact form for further communication. In both cases, the consumer is later contacted by a call centre operator to confirm the order and verify whether the purchased product is suitable for them.

During this phone call, the consumer is informed about the alleged effects of the purchased dietary supplement. Although the consumer initially specifies the quantity of the product they wish to buy, they are then persuaded over the phone to purchase a larger amount at a significantly higher price than originally intended. Moreover, the final product price does not match the one displayed on the promotional website. After the phone conversation, the shipment is confirmed, and delivery details are provided.

1. Consumers may believe that the promoted products are medicinal products, since the “Blog” section contains links to “Sold in Pharmacies” and “Dr. Max.” In reality, however, these are dietary supplements, i.e. food products.
2. The website presents so-called medicinal claims in connection with food products (e.g. “reduces the risk of cardiovascular diseases”), which is contrary to Article 7(3) of Regulation (EU) No 1169/2011, as well as unauthorized health claims (e.g. “normalization of blood pressure,” “improves blood circulation”), contrary to Article 10 of Regulation (EC) No 1924/2006.
3. The website lists a contact address: Pod Vilami 802/7, 140 00 Prague 4, Czech Republic, including opening hours. However, no responsible entity is located at this address, nor is there any warehouse or pick-up point for the e-shop.
4. The website contains terms and conditions, but it is unclear who the seller is. This information is also not provided during the phone call in which the distance contract is concluded, nor is it included in the order confirmation received by the consumer.
5. The website is registered outside the Czech Republic, and the domain name holder is based in the Bahamas.
6. The activities of Czech supervisory authorities against the operator of this website are very limited.